Using webcrawling of publicly available websites to assess E-commerce relationships

We investigate e-commerce success factors concerning their impact on the success of commerce transactions between businesses companies. In scientific literature, many e-commerce success factors are introduced. Most of them are focused on companies' website quality. They are evaluated concerning companies' success in the business-to- consumer (B2C) environment where consumers choose their preferred e-commerce websites based on these success factors e.g. website content quality, website interaction, and website customization. In contrast to previous work, this research focuses on the usage of existing e-commerce success factors for predicting successfulness of business-to-business (B2B) ecommerce. The introduced methodology is based on the identification of semantic textual patterns representing success factors from the websites of B2B companies. The successfulness of the identified success factors in B2B ecommerce is evaluated by regression modeling. As a result, it is shown that some B2C e-commerce success factors also enable the predicting of B2B e-commerce success while others do not. This contributes to the existing literature concerning ecommerce success factors. Further, these findings are valuable for B2B e-commerce websites creation

Weak signal identification with semantic web mining

We investigate an automated identification of weak signals according to Ansoff to improve strategic planning and technological forecasting. Literature shows that weak signals can be found in the organization's environment and that they appear in different contexts. We use internet information to represent organization's environment and we select these websites that are related to a given hypothesis. In contrast to related research, a methodology is provided that uses latent semantic indexing (LSI) for the identification of weak signals. This improves existing knowledge based approaches because LSI considers the aspects of meaning and thus, it is able to identify similar textual patterns in different contexts. A new weak signal maximization approach is introduced that replaces the commonly used prediction modeling approach in LSI. It enables to calculate the largest number of relevant weak signals represented by singular value decomposition (SVD) dimensions. A case study identifies and analyses weak signals to predict trends in the field of on-site medical oxygen production. This supports the planning of research and development (R&D) for a medical oxygen supplier. As a result, it is shown that the proposed methodology enables organizations to identify weak signals from the internet for a given hypothesis. This helps strategic planners to react ahead of time

Temporary staffing services: a data mining perspective

Research on the temporary staffing industry discusses different topics ranging from workplace safety to the internationalization of temporary labor. However, there is a lack of data mining studies concerning this topic. This paper meets this void and uses a financial dataset as input for the estimated models. Bagged decision trees were utilized to cope with the high dimensionality. Two bagged decision trees were estimated: one using the whole dataset and one using the top 12 predictors. Both had the same predictive performance. This means we can highly reduce the computational complexity, without losing accuracy

Extracting consumers needs for new products a web mining approach

Here we introduce a web mining approach for automatically identifying new product ideas extracted from web logs. A web log - also known as blog - is a web site that provides commentary, news, and further information on a subject written by individual persons. We can find a large amount of web logs for nearly each topic where consumers present their needs for new products. These new product ideas probably are valuable for producers as well as for researchers and developers. This is because they can lead to a new product development process. Finding these new product ideas is a well-known task in marketing. Therefore, with this automatic approach we support marketing activities by extracting new and useful product ideas from textual information in internet logs. This approach is implemented by a web-based application named Product Idea Web Log Miner where users from the marketing department provide descriptions of existing products. As a result, new product ideas are extracted from the web logs and presented to the users

Temporary staffing services: a data mining perspective

Research on the temporary staffing industry discusses different topics ranging from workplace safety to the internationalization of temporary labor. However, there is a lack of data mining studies concerning this topic. This paper meets this void and uses a financial dataset as input for the estimated models. Bagged decision trees were utilized to cope with the high dimensionality. Two bagged decision trees were estimated: one using the whole dataset and one using the top 12 predictors. Both had the same predictive performance. This means we can highly reduce the computational complexity, without losing accuracy

Technology classification with latent semantic indexing

Many national and international governments establish organizations for applied science research funding. For this, several organizations have defined procedures for identifying relevant projects that based on prioritized technologies. Even for applied science research projects, which combine several technologies it is difficult to identify all corresponding technologies of all research-funding organizations. In this paper, we present an approach to support researchers and to support research-funding planners by classifying applied science research projects according to corresponding technologies of research-funding organizations. In contrast to related work, this problem is solved by considering results from literature concerning the application based technological relationships and by creating a new approach that is based on latent semantic indexing (LSI) as semantic text classification algorithm. Technologies that occur together in the process of creating an application are grouped in classes, semantic textual patterns are identified as representative for each class, and projects are assigned to one of these classes. This enables the assignment of each project to all technologies semantically grouped by use of LSI. This approach is evaluated using the example of defense and security based technological research. This is because the growing importance of this application field leads to an increasing number of research projects and to the appearance of many new technologies

Improving customer churn prediction by data augmentation using pictorial stimulus-choice data

The purpose of this paper is to determine the added value of pictorial stimulus-choice data in customer churn prediction. Using Random Forests and 5 times 2 fold cross-validation, this study analyzes how much pictorial stimulus choice data and survey data increase the AUC of a churn model over and above administrative, operational and complaints data. The finding is that pictorial-stimulus choice data significantly increases AUC of models with administrative and operational data. The practical implication of this finding is that companies should start considering mining pictorial data from social media sites (e.g. Pinterest), in order to augment their internal customer database. This study is original in that it is the first that assesses the added value of pictorial stimulus-choice data in predictive models. This is important because more and more social media websites are focusing on pictures